E-commerce: hospitality

Creating a product strategy and roadmap for a well-known hospitality chain

E-commerce Case study 3/3, Reading time:10min

Our work empowered our client to have a clear vision of where they would like to be and help them path their way to success.

We are currently developing ways to measure this success.

Summary

Below is a summary of the key elements that have helped with enhancing their experience.

Using mental models in order to empathise with our users and design a meaningful solution.

2) Service blueprint

Helping mapping the physical experience to translate it digitally.

3) Mapping the existing IA

The current IA presents several challenges for the numerous brands that are represented. Replatforming them is part of a CMS strategy to increase personalisation, customer acquisition, loyalty and retention.

4) Revised and simplified IA

Collaborating with a Content Strategist, we analysed, journeys, content and analytics in order to streamline the experience.

5) Lo-fi wireframes

After running a thorough content audit and a competitive analysis, I started designing new UIs with more relevant content.

6) High fidelity wireframes, prototyping & implementing

Designing the solution, after several weeks of discovery, research, workshops and ideation, nothing feels better than bringing the solution into life.