Our work empowered our client to have a clear vision of where they would like to be and help them path their way to success.
We are currently developing ways to measure this success.
Below is a summary of the key elements that have helped with enhancing their experience.
Using mental models in order to empathise with our users and design a meaningful solution.
Helping mapping the physical experience to translate it digitally.
The current IA presents several challenges for the numerous brands that are represented. Replatforming them is part of a CMS strategy to increase personalisation, customer acquisition, loyalty and retention.
Collaborating with a Content Strategist, we analysed, journeys, content and analytics in order to streamline the experience.
After running a thorough content audit and a competitive analysis, I started designing new UIs with more relevant content.
Designing the solution, after several weeks of discovery, research, workshops and ideation, nothing feels better than bringing the solution into life.